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So it’s been a while and I thought I would start with my latest piece of kit. Chromebooks have been around for a while and haven’t captured a lot of the market in the UK. In the USA, however, they have been competing with Apple in the education market and have taken schools by storm as the students love the idea of a keyboard and the lightweight functionality of a Chromebook over an IPad.
There are various manufacturers of Chromebooks and I did a little research before I purchased my one. So what did I go for?
Acer R11 Chromebook
This is a relatively new Chromebook in their range and this allows it to run Android Apps from the Google Play Store, as well as the Chrome-based apps, from the web store. This appealed to me as I wanted something to replace my ageing Nexus 9 tablet as it seems that Google has decided to drop the tablet market and launched all their Pixel Books instead, which are rather prohibitively priced.
This particular Chromebook is lightweight and 11-inch screen makes it very clear and visible. It also has the lovely function of flipping 360 degrees to create an 11-inch tablet. So it ticked a lot of my boxes. Larger than I had been carrying around, but I was prepared to make that sacrifice.
Battery life claimed to be around 10 hours when charged as well. However, I am finding when fully charged it is telling me around 7 hours…. Slight discrepancy there Acer.
However after some initial problems when I received it, I finally got a working Chromebook and have been using it as my tablet replacement for a few months now. Boots up fast as all SSD drives. 4 GB of Ram and 32 GB of internal storage, the rest of the cloud. High relation screen and camera for video calls etc.
Here is the full spec: –
- Processor: 1.6GHz quad-core Intel Celeron N3150 (quad-core, 3MB cache, up to 2.08GHz with Turbo Boost)
- Graphics: Integrated Intel HD Graphics
- Memory: 4GB DDR3L
- Storage: 32GB
- Screen: 11.6 HD, 1,366 x 768 touchscreen, LED-backlit IPS
- Camera: 720p webcam
- Wireless: 802.11ac (B/G/N) dual-band WiFi, Bluetooth 4.0
- Ports: 1x USB 2.0, 1x USB 3.0, 1x HDMI with HDCP, 1x 3.5mm headphone jack, 1x SD card slot
- Weight: 2.76lbs
- Size: 11.57 x 8.03 x 0.76 inches (W x D x H)
It is Blue the one I got as you can see from the photos attached.
So how do I feel it has been going?
So far it has been good going and I have been able to do all I want on this device. It is fast enough and covers all my bases. The only faults are that the use of an emulator to run the Android Apps is sometimes very buggy and resizes the screen and crashes at times. I have wandered over to the web-based apps for so many things and they run marvellously on the Chromebook. It allows me to carry out all my online worm and to edit a document using the Google Apps suite and then save them to the cloud and access them at my desk and phone when I need to.
I haven’t outputted the display yet through the HDMI port, but I have cast it through a Chromecast and it works well. Chrome as an OS is adequate and easy to get to grips with. Automatically updates and keeps me on top of what is happening.
It connects to any Wi-Fi I have tied so far and does it fast. Speakers seem OK as well and can play audio nicely.
I think this is a good replacement for my Nexus 9 and will be happy to use this into the future.
Talking about the future.
Acer, after I purchased this, have launched a Chromebook Tablet. 10 inch. Again to compete in the Education market in the USA. However, it is making its way to the UK market in May time. So that will be one to watch. Will run Chrome OS and allow the use of Android apps as well.
Let me know what you think and do you think the age of Windows ruling devices is over?
What do you use and why?
Here is a newish term that has been getting brandished around the Internet for some time now. At first as a techie I may think, Institute of Technology devices, Oh, I don’t have any of these. However, I would be so wrong. So what are they and what does it stand for?
IoT’s or Internet of things devices are now all around us whether we like it or not. They are devices that require an IP address to access the network or Internet. I like to think of them as Internet on Technology.
Your mobiles and any tech wear that you have, card reader machines, cash points, smart TV’s Tablet computers and any smart home devices that you may own. Your car, security cameras, home thermostats, amoung other things, even ticket machines and some vending machines.
What does it mean?
It means that things have progressed along a road that had been predicted, but the faster broadband speeds and methods of connectivity have meant it is now a reality.
Let’s rewind a little, A few years ago we have a desktop PC and then maybe a laptop and at first they did not connect to the Internet at all. We then got dial up Internet and we all tentatively put our toes in the water that was the Internet. Well, from there speeds just got faster and faster and Mobile phones came along, then they became smart. This meant connecting to the Internet and using it as a resource to feed you constant information. This meant improving phone signal strength and so we got up to 4G with 5G on its way.
Other devices then came along and allowed us to stream content around our houses and cars, how great was all this connectivity. Well, it is amazing how far we have come in such a short time.
So what’s all the fuss about, surely this is great news?
The reason that these devices are in the news a lot today is that there are now hundreds of thousands of them, being made by well-known companies and also so not so well known but less expensive alternatives and they all connect to the Internet. Now, securing our stand alone network that had no Internet connection was easy, what you put into it was the only danger. Now that these devices are on the Internet all the time they are able to pull all sorts of data into your device and if it is connected to your network, then onto your network as well.
You would think that this was matter of the device being smart and you being able to configure all the settings and hence protecting all that is does. However, loopholes in the software on these devices, not them all, but some are causing the security world a massive headache and some of the attacks to systems that you have read about recently have been because the software on these devices is not well written and is very insecure. Hackers are catching onto the fact that the world has a massive amount of these types of devices and there are more switched on each day and they are targeting their weaknesses.
So really the question is, “When is a smart device not so smart?” when it runs badly written software that has security holes that you can drive a programming bus through.
Here are a few articles to give you some more information: –
What are your thoughts about this and have you bought into any of these devices and are you using them. I have to admit I have some.
“‘Who controls the past’, ran the Party slogan, ‘controls the future: who controls the present controls the past.'” Part 1, Chapter 3, pg. 37
The above is all inspired by someone the other day putting up a quote about the fact they had read 1984 and couldn’t believe how bad things were back then. Which made me laugh.
George Orwell’s 1984 was a book I read at high school for my higher in English prep. I was into science fiction and that genre and this sort off ticked some of those boxes. Obviously, it was about the state watching everything that the populate did and the perceived freedom people had was really not freedom at all. Orwell based it on the communist state in 1948 and his publisher’s enforced that he change the title to 1984 to make it more sellable and not offend the communist state of Russia.
History lesson over now, I came across a comic photo of Cortana, Microsoft’s office help in Windows 10, based on their game character from their Halo franchise. She will listen to you and answer questions to help. Similar to the OK Google in Android Google NOW.
But what are these helps really doing?
In the comic photo I saw that someone was happy that Cortana was there and they could chat, until eventually they had to switch Cortana off as she was so intrusive the person’s privacy ceased to exist.
My title is that Big Brother, the state in Orwell’s book that spied on everyone, has been watching us for a long time is in fact very true. Since the Internet has been around we have been spied on and catalogued in our preferences and histories and then email allowed us to be spied on. Particularly when it went online and became web based. Our shopping habits are spied on by supermarkets and stores, again with loyalty cards, as we scan, they record. We get vouchers emailed and sent through the post that give us money of the things we buy each week and use. Isn’t it amazing how do they know?
Should we be worried and concerned?
I meet a lot of different people in my IT travels from training to techie talks with geeks like myself. They range from the extremists who are so paranoid that they don’t use a lot of the available tech and systems that are around just now, to the laid back who use everything and deal with the aftermath.
I must admit to being nearer the second type of person with some criteria on what I would and would not do. I do love the latest tech and am slightly addicted to where it is taking us.
I would suggest to you that you are kept on record on the World Wide Web at a host of locations from government bodies who use your ID and unique NI number to shops and web page stored info. (Cookies and their friends). So worrying would be a fruitless activity and probably not get you any real benefit. Paranoia is the other extreme I find and people go to amazing lengths to avoid their real data and identity getting out there. It will get out there and to be honest it already is out there, is the amazing and correct answer to that.
Of course I am not saying forget everything and lay abandon to any security and common sense, now that would be absurd, and I do meet that category of person as well.
We really need to use the latter, common sense and be aware of what we are doing.
- Not clicking on everything that pops up.
- Not filling in every form of filed that is asked of us by companies.
- Unticking boxes that want to store our info and sent us data all the time.
- Have all updates on and installed.
- Make sure we have the latest and up to date Anti-Virus and spyware/Malware kit on our machines.
- AND above all use common sense.
What are your thoughts on this and what do you do? Are you paranoid or very open?
Great to hear your comments.
During the time of election fever and the stance of many politicians and the media flooding our households, Internet and newspapers with all the spin and comments of election contenders, it occurred to me that many of them are launching the election campaigns on a platform of one thing or the other. If it isn’t the NHS it is migration and immigrants.
It got me a thinking
It started me thinking of what is the platform I stand on with regard to my business and how it operates and runs and then to take it into the techie world, what Social Media and Internet platforms do I use to get the message flooding to my customers and potential customers worldwide.
Platforms there are so many
It is the case that there are so many platforms, as with the election there are so many stand points that people take and you don’t know at times which one to believe, so we base our beliefs and decisions on past experience and their record if they have done the job before. When I set my company up I knew I did it out of passion. I wanted a company that had a drive and passion for what it did and did it well and honestly. So that was my initial platform if you like, I then structured the offering my company had around this. My testimonials from clients were my gauge as to whether I was achieving this each and every time. Then learning and tweaking happens. No one is perfect and it is the driving force behind our actions that should be considered.
So honesty, integrity and doing the best job as promised was my platforms and I hope I have achieved them as often as possible.
The other thing I did as an organisation was start to business network, before I even setup as a company I attended some networking groups to find out what business was saying about the climate and how they were getting on. I wasn’t setting up blind as they say. This paid off and I have continued to business network to this day. It is a great place to bounce ideas around, meet great people and pick up so much information and ideas.
What about online platforms?
With regard to online platforms, I have always been as you can imagine, the company is called IT Turning Point, very aware of what technology is doing and where it is taking us. The Internet has been with us for years and introduced so many changes in the way organisations and customers operate that it has dragged some organisations into the 21st century screaming and kicking.
The key of course is to decide your best and most appropriate route to market and then target the majority of your efforts there. This of course sometimes takes more than one attempt to get it right and is what I like to call a toe in the water scenario. We try and see if it works and tweak and try again until we hit the sweet spot. I decided early on to have a website and had it up and getting found before the official company launch, so when I launched people had a shop window to visit.
This of course was mentioned on all emails and literature to drive traffic in that direction. The site was optimised at the time for the search engines and we were off.
Social media was my next area of consideration and what should I do here and which platform would be best for me to use. I did the following and it has worked for me over the years.
My company was primarily B2B so LinkedIn to me was essential and getting my profile up to 100% as it was at the time and then making good honest connections with potential customers, existing customers and other companies and contractors that might be useful for me to touch base with and bounce ideas around. A company LinkedIn page was setup as well as my profile and maintaining it and promoting it became a goal.
For more awareness of brand name and getting me more widely known quicker I also thought that Facebook would be a great place to have a business page. So off I went on my next platform and got that page up and running and started to gain likes and awareness.
Remember, I am always aware of where technology is trying to take us and I launched a Twitter account at the same time to take advantage of the profile raising for my brand name.
In the corner of my eye I was always reading techie articles about search engine Optimisation and how you can get found online to make sure my efforts where not all in vain. This kept me informed that Google the main and most popular search engine was changing what it calls it’s algorithm that checks the Internet to find you and me and was placing more emphasis on Social Media activity and content. So this means and still does today that you need your website optimised, but you also need to be active in the realm of social media. You need to have link popularity, which means people are coming to your site from various locations and landing there and then leaving to go to other locations from your site.
Other social media platforms are out there, Google+, Kiltr, Pinterest and Instagram. It was now a case of deciding which platforms I felt I could benefit from and manage easily.
Again tools were there for the managing and these have helped immensely. Such as Hootesuit, highly recommended and there are others.
Email newsletters were the next thing I had always ran since setting up and had made a decision that a monthly newsletter would be the thing. So to this day we send out a monthly newsletter to a database of people who have signed up for it. Again there are laws about spamming people.
Have we reached our goal?
No, is the easy answer, we are always looking at tweaking and changing what we do and managing it differently and we do use other mediums to get the message out there, such as PR articles to business press, etc. We also run an online blog about technology amongst other things.
All these various platforms have meant that we have been able to vary our offering and develop it over the time the company has been running and as long as we keep to the company platforms of honesty, integrity and doing the best job as promised then we will keep it up.
I hope this helps, let me know your thoughts on the whole area of platforms, online or offline.
Nice to talk to you, how are things going?
Can you drop me a day and time for a meeting?
When can we talk about the training you need?
You know I see around a hundred questions a day coming my way in various guises and usually keep on top of them, but I have noticed recently that I have dropped the ball on a couple and wondered why.
I use technology for most things and particularly admin, tasks and communication so how can this be happening? Well in fact the very saviour that I use to keep me organised is the very thing that is making me drop the ball.
How is technology failing me?
I have been doing some historical research and asking the question of how we communicate and of course using my age, no comments here please, as I remember using various versions of communication over my years in industry and business.
Here is a rough breakdown of what I experienced: –
- Phoned into the office once or twice a day to see if there were any messages for me
- Got a pager that bleeped when the office needed me, then found a phone and phoned into the office
- Technology improved and I got given a pager that had a scrolling screen across the top and I could read the messages. This was amazing, where was technology taking us?
- Got my first company car with built in car phone, large box in the boot and aerial on the roof. The handset took up most of the foot well and a microphone hung in your face as you drove. But, hey that was advances in technology and don’t be fooled I loved it. It also meant I now couldn’t hide anywhere.
- The next was a company car with a cradle and no large box in the boot and no aerial on the roof. The phone had it all built in and could be removed from the car. What…I was lost for words and it was great. It fitted in my pocket and I could call the office or any clients I wanted. This was just amazing.
- Then on top of all this I was given a small portable compute that had all my product range on it that I was selling and could work out a quote on the spot for a client. I was then hooked on technology. The tech kept me informed and allowed me to be more flexible in what I was doing, simply brilliant. I could juggle all these no problem and I was mobile even back then.
So where are we now? And I still haven’t answered why technology is letting me down?
Yes, sorry was caught up in nostalgia when times were developing fast and things were simpler.
Now I sound like my gran.
Well, now we have the Internet, the cloud, the web, back then we didn’t so communication was done differently. Now I can get communication from all sections of the Internet that I am active in and believe you me there are a lot of them. Because I am also mobile a lot of the time these communications come in as I am on the hop and I read them quickly and think I will answer that when I get back to base and have time to think it through and check a few things out.
So where do my communications come from now? Well here is the current list and I may have missed some: –
- Letter, or snail mail as it is called.
- Emails, quite a lot of emails to various accounts I use
- Direct messages I get from Facebook, three possible accounts
- Direct messages I get from Twitter, three possible accounts.
- Emails I get from LinkedIn
- Messages I get from my blog I founded and write
- Messages form my website activity
- Messages from any LinkedIn groups I am in
- Messages from Facebook pages I manage
- Google Hangouts, sometimes a few open at one time talking to more than one person, like holding two phone calls at once.
- Skype, which I must admit I don’t use a lot really
- Phone calls on landline and on mobile
- Text messages
- Even my file server at home emails me when it updates or has had a problem…….
So my dilemma is that I have on occasion been out the office and mobile and got a message through one of these mediums and read it over and thought I will answer that once I can put a reasonable response together. I then get back to base and there is something in my mind about a message I must answer so I open my emails and check each account, all emails have been read, which of course they have as I looked at it when I was out and about. So it doesn’t jump out at me.
Or on occasion I can’t find an email and think how else did the message come in and spend a bit of time going through all of the above until I hopefully stumble across it. An example recently was one that I had read over when I was out and about that it was a direct message and then my day got busy and confusing. When I got back to base I looked and it wasn’t there. I checked emails and other areas and couldn’t find it. Finally I think found it as a direct message to one of my Twitter accounts I use.
So maybe you can see my dilemma, the very thing I have embraced to make my profile and business public and found easily is also the very thing that is causing me to be juggling so many forms and ways to communicate that I occasionally drop the ball.
What’s the solution, or is there one?
Well, the solution is obviously a difficult one. I could peal back the activity to the essential areas and not over complicate things. Hence only check and receive important messages. But being into all the aspects of the current Internet I find this difficult to rationalise. I even teach people to use it to its fullest. No I will just have to be more organised again and make sure I am aware of the source of communications that come my way and prioritise and deal with them as appropriate. A few extra hours each day might be useful.
What are you experiences of this phenomenon, is it something you have experienced or is it just me?
In today’s ever changing world we are becoming more and more adept at creating names for things. Being into technology and the uses of it, I always think I am ahead of the game or at least trying to be and then a term pops up and I think, here we go again.
So when the term Deep Web came around I thought let’s actually look at how this is being used and what does it mean to the layman, now and in the future?
So how is it being used?
Well it is a term that talks about areas of the Internet that main stream, search engines just cannot reach. It is so buried that they don’t see it or how to get to it. Here is one definition I found for it.
“Deep Web (also called the Deepnet, Invisible Web, or Hidden Web) is the portion of World Wide Web content that is not indexed by standard search engines.” This is from Wikipedia and can be found here
This of course this has led to other definitions and I love the idea of standard search engines being like a fishing net cast across the sea and only catching fish in the top layers, then deep web is at the bottom layers and the net doesn’t go that far. Traditional search engines cannot see or retrieve content in the deep web. So they have named the section of the web that is indexed by standard search engines as the Surface Web, Yes another term to get your head around. You tend to wonder if Spiderman has all this trouble.
So is this the same as the Dark Internet?
The popular thinking is that the Deep Web should not be confused with the Dark Internet, which refers to network hosts and the Internet that no one can reach.
Why should we even be aware of the Deep Web?
Well most of the use of the deep net is perfectly OK and the usage need not be thought of anything other than perfectly innocent. However, government agencies and enforcement agencies are concerned that it could be a place where serious criminals can hide and carry out some unscrupulous activities. This of course will lead to, what seems to be the main way that things are handled today, passing laws that treat everything as the same and where this maybe catches some of the intended targets it also causes the innocent who were going about their normal business up to this point to have issues and have to change almost everything they do at present.
Remember most of the Deep web is Ok.
Of course there are loads of conspiracy theorists out there who claim all sorts about the use of the Deep Web, from one article I saw when researching saying that contract killers use it for activities, again this was from a tabloid known for it’s out there opinions that have sometimes little basis in fact. Down to webmasters keeping their websites away from standard search engines for security and other reasons.
I think the problem, like many times in the past: is going to be unscrupulous people using an area of the Net that can be of benefit to organisations in a safe and useful way. This will cause paranoia and worry to users, governments and authorities. So legislation will come about and whether this causes all sorts of issues in using the Internet in the future we will have to wait and see. With everyone becoming more mobile and more and more dependent on the cloud and net technologies then these are going to be interesting times.
Your friendly neighbourhood Spiderman…….
Lately I have had conversations with quite a few businesses that are all adopting technology at various levels. Some are all for it and adopt the latest and greatest systems to make their workload more manageable, others keep what they see as a safe distance between them and technology.
I must admit even the smaller things, like I always used to have a pocket diary and a desk diary in the past and used them all the time. Now I have a smart phone and tablet and they hold my diary and to do list all in the cloud and they ping and pop to remind me of what the next event in my life is. A small change you may say, but a massive one for some business owners and personnel.
Other things such as keeping documents on a drive that automatically backs up and then having another backup of key areas in the cloud as well, just in case. Before that I had paper lever arch folders all along a large shelf that used to dispense them on my head as I passed by on many occasion. Less clutter I suppose.
So am I too reliant on technology or is this OK and where do you draw the line?
What brought this post on was an article on the BBC technology news page that stated that Samsung have warned against talking in front of some of their smart TV’s as they listen for commands to be voice activated and record conversations and share them to third parties. I was and am shocked that this could even be happening and I am for new technology and where it can take us. Listening, recording and sharing a conversation that I am having in my own living room is just not on. It is a stage too far. We are all told that security is all down to us and we need to take care and not share the wrong info with the wrong people and keep our passwords secure. Then I read this.
I feel that the use of technology is great and has revolutionised the way I operate and I would say mostly for the better. But I am also not keen on the larger companies trying their arm with stuff like this. No way. A rethink is needed here and I assume that Samsung and others will realise this and make changes.
Should we be frightened?
This should not scare us away from anything technological as there are problems with every method you have of working and it is not always the medium that is causing the issues. So adopt what you feel comfortable with but don’t shy away from trying new ways of handling your daily tasks and workloads. If need be get advice and move a step at a time. Years ago everything was posted and then faxed, and then emailed. Even that is getting superseded by instant messaging systems.
Who knows where we will be in a few years’ time. Breathe and move on….
An SME owner’s (non-technical) perspective on the impact of Big Data.
People like to compare, categorise and count. From basic ‘one, two, many’ counting systems to hyper-complex variations on different types of infinities, we seem to be impelled to view patterns, detect trends and evaluate our daily experiences, individually and collectively, through numerical frameworks. At a mundane level, we value our work input in terms of money earned and measure business performance by accounting for profit or loss; more imaginatively, we give dimension to the universe by calculating light-years between galaxies to which none of us could ever travel, but which we like to count anyway!
Over the last 60 years, computers have enabled us to count (and record our totals) at an increasing pace and to a magnitude that would have appeared both incomprehensible and functionally senseless to many of those early IT pioneers. “Why would we ever need to count so much, so quickly?”, they might have asked. The current benefits of storing petabytes of data on the internet on a daily basis (Google processes lots of petabytes, by the way) were not so obvious in the 1950s, when the technological challenges were focused on making the great mainframes hulks more reliable and keeping them cool enough to work. But now, our IT capabilities have made the compilation of massive data-sets seem almost routine. Big Data, as a concept, is emerging as the latest evolutionary step in a line which includes its earlier diminutive cousins – relational databases and data-warehousing.
But doesn’t the ‘Big’ in Big Data signify that it is only of relevance to big organisations and groups which can access and analyse it? As a small B2B business owner, I don’t believe that to be the case, so here’s my take on what the existence of Big Data means for SMEs. I’ll start with two brief scene-setting questions – How have we created it and why do we think it’s worth having?
How have we been able to collect so many data-sets, public and private, in such a comparatively short period of time from the birth of the modern computer? The expansion of IT and the internet into daily living– and their adoption and understanding by the masses in the last two decades via PCs and smartphones – have allowed us to record our counts super-massively and with unimaginable speed. The sense of amazement I felt in the late 70s when hearing that a program would be able to carry out the calculations necessary for a college project OVERNIGHT appears embarrassingly naïve today. We’ve all heard the one about the computing power that guided the first men to land on the moon – that there’s more ‘oomph’ in a modern washing-machine chip now than in the whole of NASA in 1969 – stretches the comparison somewhat, but it makes the point that almost-microscopic processors are now orders of magnitude more powerful than their pioneering mainframe progenitors. And today, when we can link up computers in very large arrays to view the universe, analyse statistics on diseases via PCs connected across continents or announce our every waking thought on vast social media ‘soapboxes’, then our sense of conquest – that there is no piece of recordable data out there which we cannot collect and store – becomes limitless. Which leads me to ‘why’?
Why is having Big Data beneficial? That’s been part-answered in my introductory comments. We like to collect, compare and count things, and to me, in a sense, the numbers we can define and then amass on our storage systems have become those ‘things’. So, some of the answer as to why we deem it worthwhile creating evermore data is because “we can” (the mountain’s there, so climb it). Big Data’s existence, as a by-product of the internet-age, reaffirms to us that we can keep tallies of what matters to us. However, whereas, for the first 50 years of the technical development of IT, increasing memory and speeding up the circuitry to pipe the 1s and 0s to their storage point was the main focus (the digits were the means to the end), once the engineering reached a level of efficiency and reliability to guarantee operating stability, deciding what could now be done with the data thereby collected – the things as objects – became the scientific quest.
So, the question has moved on to become ‘what’s the point of Big Data – how can we extract information we believe to lie in the layer upon layer of digital substrates that form the internet’? Can Big Data, envisaged as a constantly growing entity it itself, a real-time flow of interactions across networks between people and organisations, now be mined by those with the sophisticated analytical skills and insight to ask the right questions, to yield motherlodes of information that could improve our understanding of human behaviour in a vast range of contexts? The answer, of course, is yes it can.
At a practical level, I’ve mentioned Big Data being analysed by astronomers and medical researchers to give but two small examples of how it is being exploited to test theories and hypotheses. There are, of course, other areas where Big Data is providing previously unavailable opportunities for other types of organisations and individuals to delve into data-sets to ask their own questions, be they commercial, not for profit or academic. For example, the main accountancy firms are in the process rapidly developing their capabilities to purchase and analyse Big Data as the value of their compliance services (making sure tax and other statutory returns are being made on time) diminishes and business-advisory (selling knowledge back to a business to help it grow or manage itself better) increasingly generates larger margins from their clients. My focus, however, now turns to what impact Big Data is having on SMEs by considering two cases based upon real contemporary events.
My first scenario originates from the world of banking, admittedly not the most popular of professions currently, but an essential commercial service for SMEs. The analyses emerging from the masses of Big Data on our transactions the banks own are revealing the fundamental changes in the way we use and interact with our money. Retail banks are closing branches and laying off staff in their thousands, not without complaint or customer reaction, but nevertheless with confidence that it’s the right thing to do. Why? Because they know, from near real-time Big Data analyses, that more customers are using internet banking and a decreasing number see any need to visit a branch (knowing your local bank manager is no longer a selling feature for your banking services – if it ever was for the majority of us). Having access to your accounts from your mobile phone has much more relevance, and therefore more value, for customers. This is not some banker’s hunch; the analytics prove it, right now! They see cash transactions dropping as cards and smartphone payment facilities are used to make 60% of purchases below £20 by some client demographics – and this is not being restricted to younger customers.
So what’s the impact on SMEs of this evidence from banking Big Data analyses? Well, at a basic practical level, it forcefully shows the more ‘cash-based’ trader that offering cashless payment facilities to customers will definitely bring in more business. However, for me there’s an additional learning point that has emerged from the banks’ current infrastructural changes – it demonstrates that Big Data can now be analysed in such a way as to provide reliable answers to increasingly specific and complex questions about commercial activity.
The banks and other organisations utilising Big Data are not ‘taking a punt’ when they decide to implement radical changes in their structure or operations. Rational decisions are being made, after analysing near real-time information, on product development, marketing campaigns and organisational structure because Big Data supports adaptive change to take place based upon what is required today. Likewise for ambitious SMEs, the opportunities are expanding to access meaningful information about their markets in their geographies that is near-real time, not months out-of-date or carelessly slung together from national marketing samples and sold at extortionate rates. Sure there will be a cost to obtain such intelligence, but there are more data-analysis organisations in the market which will provide more relevant and reliable external information than was available before. Big Data will allow SMEs to be more informed decision-makers, just as it has made large organisations more adaptive decision-makers.
My second scenario arises from a recent Big Data analysis conducted by an expanding financial management app company which provides services specifically for SMEs. Basic, easy-to-use (but perfectly functional and compliant) bookkeeping and accounting apps are now being marketed with the small business owner being viewed as the main purchaser, not their accountant. For most of the UK’s 4 million SMEs, getting over the unappealing bookkeeping hurdle could be made really simple (even enjoyable, for some) by adopting any one of the online financial management services such as Free Agent, QuickBooks and Sage Online. These make simple accounting very affordable and straightforward to do and allow the working relationship with one’s accountant to become more productive as the streamlined and rapid data-input process removes the drudgery of the paperwork, allowing a business to keep close to its most valuable asset – its information, i.e. those facts and figures that let it know how it is performing operationally and commercially. And here Big Data and small business inevitably and fortuitously collide.
Every online transaction is securely recorded in the Cloud by the SaaS providers – so they collectively have the records of their customers’ businesses writ very large. They know, from the transactional data that we pass to them, how we behave as organisations. For my example, Xero.com, a financial management app specialising in the SME market in the US, UK and the Antipodes, has used its anonymised data-sets to demonstrate that businesses which invoice promptly using online delivery methods can reduce their debtor days by 40%. Big Data on how SMEs manage their finances, once more in near real-time, has provided contemporary evidence not only that efficient invoicing gets you paid quicker (which we already knew) but also that using email to send out your bills and offering payment services to your customers can get you paid in 24 days rather than 40; this insight could be worth a fair bit to a cash-strapped business. So SMEs, utilising cloud-based financial, administrative and operational apps, can benefit from contributing their transactional records to a vast data-pool which can be analysed to give back information on comparative performance when measured against their peers.
The development of key performance indicators (KPIs) for SMEs will be an increasingly active market in the next few years. Competitive advantage will attained by those businesses which understand the value of devising and measuring KPIs which are specific to sector, geography, technology or markets and which have access to insightful analysts who understand the product or service being offered to customers. Analysis for its own sake has never been sufficient, but Big Data now makes more purposeful, commercially-focused analysis possible for even the smallest of businesses. Knowing why customers accept or reject what the market is offering can be gleaned from Big Data examinations of purchasing behaviour married to key-word reviews of social media comments. While the vast majority of SMEs are not able to do this for themselves, the opportunities to benefit from the existence of Big Data are beginning to open up through the growth in the tailored data-analytics market.
So, by moving into the era of Big Data, our ability to count has moved one stage further along the developmental path that started with ‘one, two, many’. We now, large and small businesses alike, must now count ‘one, two, how many?’ in order to profit from the advantages that Big Data offers us all to improve our analysis and decision-making.
What are your experiences and thoughts on Big Data and how we can use it?
Guest Blogger this month is
Rory H D Cooper
Canmore in Business
This is about something that caught me off guard, and I am fairly sure it will have caught others out the same way – so what exactly is it?
To explain – I am very keen on using social media, and have a footprint on most of the main platforms that would help my marketplace and business. Facebook, Twitter, LinkedIn, Kiltr, and of course – Google+.
I went about setting up the various accounts, and then proceeded to create business pages. All went well. I had a personal Facebook page and then a company page. I had a personal Google+ page, and then went on to set up a company page.
Following me so far? Good! I was indeed a happy bunny, as all was progressing as I had expected. To bolster my knowledge, I attended various Social Media talks and workshops. One suggested getting your company listed on (what is now) Google Local Listings – so I went about doing this. I registered my location and opening hours, and thus got my business on Google Maps. This means that when someone performs a Google search for me, my company pops up on the right hand side of the screen with all my details. I checked all was working, and yes – there it was! Meanwhile my company page on Google+ was gaining visitors and followers – all was just as it should be.
Now this was around two years ago, and I have grown the page to get it where I want it, everything seemed to be going in the correct direction.
So why is this a Double Google+ experience?
Well this year I attended another talk on social media and the speaker displayed the Google+ page of another business, it had all the default settings and it appeared no effort had been spent on it. I sat thinking how glad I was that I had spent the time on my page.
Anyway, I went back to my desk and searched for my company in Google – it was (happily) listed on page one of the results. I then clicked on the Google+ page link under my company name, and to my astonishment discovered my page had very few followers or visitors. It also had the default settings and appearance! I then launched my Google+ account and went to my company page there, and it was the fully customised and populated one – I somehow had two Google+ pages.
I researched and found out that Google creates a Google+ page on Local, but doesn’t explicitly tell you – however this is the one that any searchers will see. I realised that I really had to fix this. Further research led me to carry out the following procedure, and Google doesn’t make it particularly easy.
- Sign in to the Google Local page, this used my business email account – rather than my personal Google+ account – I then made my personal account a manager of the Local Google+ page. I then have to wait 19 days, yes 19 days, before I can make my personal email account the owner of the local page.
- 19 days later I logged in again with my business email to the Google+ Local page, and then was able to make my personal email address the owner.
- I was then given the opportunity to merge the Local page with my previously created business page. Once this option is chosen you are told which areas will be merged. This new merged page will then have the link on Google maps, and all your company details, as well as all the followers I had built up.
- I checked by searching in Google and clicking on the Google+ page link to find the old local page still there.
- Once you merge the pages you get the choice to delete the old page, which now shows up as backup of the company page. I deleted it and double checked a Google search to see if anything had changed. They had – and I now had the local page I wanted – the one I had originally set up and gained interest in.
So now hopefully you see the double Google+ problem I discovered, and then thankfully cured.
Please let us know if this has been useful.
Were any of you aware that this issue existed?
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