Let’s all use the Internet. But which one?

Internet Evolution

I love this and was also blown away by this. What does my title mean and how many Internets are there?

Background info

Let me give you background info. At the end of last year I attended, with some tech colleagues, a Digital Expo in Edinburgh. A day of tech talks and an exhibition area full of stands and vendors showing their wares. (And the usual freebies as we like to call them.)

The main keynote speech was by an MSP about the Scottish Government trying to help tech companies and get Scotland at the top of the tech ladder. After that came the chap from Google. (I must admit at this point as to being an avid Google follower and watcher to see what they are going to do next.)

He started by taking us back to how tech and Internet access has developed over the last 30 years. Things have just exploded.

From Dial up to now literally instant access on all sorts of devices from fridges to watches and phones and laptops and so on.

Explaining the Internet

Now in a previous work post I had the privilege of teaching small business the benefits of getting a website and how the Internet worked for their benefit and the benefit of the user.

A common way I described the Internet was to keep it simple but make it understandable, went as follows: –

“Think of the Internet as a giant library full of information. Shelves of books going into the distance and finding things required a librarian to help you. They were at that time mostly Yahoo and Google. You asked then for what you were looking for and they went into the library and retuned all the relevant content”

People could visualise this and then I told them that their website would be in that content and how they could encourage the librarian to bring it to customers searching for what they had to offer. All makes sense and even though simplistic, easy to get your head around.

How would you explain the Internet? (This was very early days as well.)

So what has changed?

So if that explains the Internet then, surely it has just become much larger and has so much content the librarians have become smarter and better at what they do?

This is true of course and the search engines are constantly changing their algorithms to cater for new searches and the rise of the social media traffic.

Bur prepare to have your mind blown away. “Your Internet is not the same as my Internet”

WHAT? I hear you cry. Of course it is.”

My man from Google explained the rise of the A.I. (Artificial Intelligence), has created tailored Internet for each user. So each time you interact and even shop, look for things, cafes, and theatres. Locations you search for, what locations you are in when you search. All these and many more things influence what return you get. So we could be in the same location and search for the same thing and get slightly different results. Our info is being tailored depending on our habits, likes and history etc.

Conclusion

Some people may find this very disturbing and that so much info about us is going around. Well unfortunately for them it is the case. Even using a food order app influences things. Loyalty card at stores, the list is endless.

I personally am excited about AI and what it can do for us. I think if used well and smart, we can benefit well from this technology.

So what Internet do I use, well I use the one tailored for me?

What are your thoughts on this?

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