Are you a trail blazer?

White noise

information overload

Information overload

With all the feeds we get each day, whether they be Tweets or Facebook or email or news reports or telephone calls or even, yes, even a face to face meeting. It has been occurring to me that there is a lot of interference and traffic out there. Noise if you like. A white noise that obscures sometimes some very useful and genuine comments and info.


Do we have a good method of filtration going on or are we being guided by everything that comes our way. I liken it to a video I once saw of an ant colony and the researchers were studying their behaviour and determining how they travelled and how they made their way back to base.

Obviously, they must use sent trails and they lay them down and everyone else follows them as well. Hey presto a fool proof system to get about and never get lost. Being researchers off course they have to test their theories and after the ants had created their best laid plans and trails the researchers created a circle of scents and trails all around some ants to see how they coped and would they get past it. Basically they surrounded them, with too much information to process, or white noise if you like, and they could not get back to the well laid plan. They were too distracted and could not get outside the circle. They really needed a method of filtration to find that one trail and stay on it at all costs and against all other distractions.

Unsung heroes

I know in amongst everything that bombards me every day there are unsung heroes who have gems of wisdom to help me on my way and keep me focussed and yes I do get a bit overloaded and distracted, but I do try and say to myself, be yourself,  do not try and be anyone else. Because someone finds a certain feed or path the way to go that is maybe not for you and you need to focus and keep going on the scent trail that you have visualised an laid down.

So do we curb our appetite for more info?

So what are the solutions and how do we cope? Do we simply switch off a lot of the noise and, I know a lot of contacts who have done this and are off various platforms and are in their case thankful for it. Bur remember that is maybe not the best approach for you.

Can we apply a filter to things then and just cherry pick what we see and what we interact with?

Well, yes off course you can, but there is always the fear that you filter out and disconnect from some info and miss a great nugget of gold and a gem that would benefit your business and your life. But hey, that is always the case, sometimes it is about being in the right place at the right time. Don’t let anyone tell you anything else.


I have to admit and say that it is an every changing medium for me and do encourage business owners to use the social media platforms and get out there. Join groups and contribute to what people and business are saying. I am, always changing what I look at and I am rather pleased with myself in the fact that I am now not getting as worked up about some of the feeds. No longer thinking every post is a nugget of gold but applying my filters, where do I want to be and how am I getting there, who can help and what can I do to contribute. I seem to be surviving OK.

How do you cope with all the info and what are your measures of filtration? Would be good to see some comments here. I hope to learn a lot.