Up the Alphabet we go.

Posted on June 16, 2016 by tamsons

I thought I had finished with my last post about the Nexus 9, but I decided to sign up for the Google Beta testing of the new Android N on the N9.

So, I duly signed up and downloaded the update, with the occasional warning about it being unstable and not a finished product. Hey, I felt the N9 was running so poorly anyway that it couldn’t get any worse.

I was wrong!

I was very wrong and it can and has gotten worse. N downloaded and installed an optimised. All the standard stuff we have now become familiar with when upgrading or installing Android.

I read all the extras that were available via N and thought they would be good to try out. However my N9, (Thanks HTC for getting it so wrong with this product), had its own ideas in mind.

I had previously mentioned the various problems I was having with the N9 in my previous reviews and had suggested you give it a wide berth. My opinion is still the same.

So what has got worse?

Well, where do I start? Seriously, all looked well and the minor changes to layout were there and all seemed Ok.

Now, after using it for a few slow, very slow weeks, some apps are unstable and not happy at all and crash with an on-screen message asking if I want to close or wait.

The screen changes orientation at will and then logs out of the desktop and you have to log in again. This is so annoying when you are not even touching it and watching a video and when you log in again it has closed it down.

Battery life seems to be very poor and remember it was not good before this improvement.

I am a fan

You wouldn’t think I was a fan of Nexus devices with these posts, but I am and would have a nexus device tomorrow again. Not a N9 however and am looking at a Pixel C.

I think Google could do so much better here and have lost the plot on the N9 and the Pixel C is too heavily priced at present taking away from the ethos that was there when I bought my N7 way back. Low price and highest spec on the market. Come on Google get the focus back to the users and the loyal fan base and get Nexus range back on track and support the people who are supporting you.

So, as far as going up the alphabet, I am sure that Android N will be great when launched and I am only experiencing the bugs that will be ironed out before it does. I do operate very mobile in my business and private usage just now and feel slightly out on a limb on which device to purchase next. One that has raw Android and is cost effective.

A flaming product review.

Posted on March 8, 2016 by tamsons

Review of Optimyst Oakhurst Electric fire

I purchased this fire last year around March 2015 and have been using it ever since. It was part of a modernisation I was doing in my main lounge area. Removing a fireplace and creating an opening that this model would fit into.

The flame effect had caught my eye when I had passed it in a store and intrigued me how it worked.

I did some research and read up on it. I purchased the unit once the fireplace was ready and installed it. The flame effect was very impressive and once I had mastered the correct intensity so the door could remain closed and not have vapour over the inside it worked a treat. It all runs on filtered water you know, no ashes to clean etc.

However…..

I thought I would write this review to make you aware of the various areas where Dimplex may want to develop solutions that will last longer when the unit is used frequently.

Issue one
- When using the fire the smell of resin was quite high. I assumed this would eventually settle but it persisted. I could tell that this was coming from the logs themselves as they were resin cast. I did contact Dimplex and you kindly sent me replacements as some had left the factory prior to curing properly. Most appreciated. The replacements however arrived and the main log across the top was loose and had disconnected at one end. I reported this and was told another set would be sent out and they duly were. Again the main log across the top was loose. The third set was dispatched and wrapped in a lot more layers of protection and it was OK. So that problem was resolved. Thank you for all your help here and patience.
Issue two
- I clean the unit as recommend and made sure that the water is put through my filter jug prior to using. When cleaning the internal pieces I noticed that the transducer unit that creates the vapour was starting to pit and become rusty.
  Fig 1
  
  (Fig 1) I photographed this and emailed Dimplex to ask if this was meant or expected to happen. Someone kindly phoned me back and we had a chat and they said it would not be expected and they would send me another replacement unit. My one was still producing the flame effect so I kept using it until a few weeks later it seemed to stop producing the flames. I then popped in the replacement they had sent me. I have now been using the replacement for a good few months and it is starting to become pitted again? I clean the workings and dust etc. every 10 days approximately. I have not reported this as I decided to write this review to see if some of these issues and comments might help in bettering the product development. (I work with a lot of manufacturing companies and understand the review process and complaint handling, leading to product improvements or modifications.) This has also been sent directly to Dimplex.

Issue three
- The log effect resin unit that sits on top of the tank and lights up nicely has a foam seal around the outside edge to prevent light leakage coming up at the edges and taking away from the overall effect I assume. I have noted over the last four months that the foam at one side, at least, the glue has melted and become sticky.
  Fig 2
  
  (Fig 2) The foam edging has come off or slipped down. I constantly push it back into positon when I put the logs back in. But the heat from the bulbs is obviously causing the glue to melt and the foam to detach. A solution for this might be a thing to consider.

I have not at this stage used the fan heater as this unit was purchased for the flame effect only and the overall look of the lounge when finished.

Credit where credit is due

I want to take this moment to say that the look of the fire is exactly what I expected and makes the lounge look the way I had expected and has been commented on by visitors and family alike. A great idea and looks and plays its part well. If it wasn’t for these small irritations that I have explained above. The unit is not even a year old yet.

This is an unusual piece of tech for me to review, but hey it is not all about the latest watch or phone. This is practical and looks great.

What are your thoughts?

Is changing tech like changing your clothes?

Posted on January 27, 2016 by tamsons

The Latest Tech?

I, as usual, have started the year looking at the CES2016 event in America and seeing some of the new tech that is out and coming along in the next few months and years. I also keep one eye on the latest developments and trends in the tech world. Statistics, for example, have been saying for a few years now that Desktop computers are on the decline and that smaller factor machines like laptops with touch screen facilities are taking over. This alongside the tablet market that has been taking shares of the laptop market and it made me think, are we now at a stage where things are developing in such a way that the tech giants are creating the fads and trends that drive what we buy and use.

A long time ago in a galaxy…..well this one really.

When I first got into the tech world and started loving everything it did, tech was always advised to be bought on the following basis. Buy what you can afford within your budget and try and buy so that it is relatively future proof. Taking what you want to do with it into consideration.

Of course, the way we use technology and the things we can do now are just light years away from that time, but it still makes me think, Do we buy for the right reasons?

Apple pioneered the sale of new tech with the launch of the IPod and then the IPhone, basically a small computer that could do everything your large computer could do in the palm of your hand. They made it a desirable piece of equipment at any cost. Even if you weren’t going to use some of what it could do. This really made it a fashion accessory……..useful…..but a fashion accessory just the same.

Development never stops

Of course, development never stops and is only limited by the capability of the hardware. Hardware has been developing as well as the software over the last few years and things are now a melting pot of companies all wanting to sell you a fashion accessory. It literally is like buying the latest look and dressing up and going out and seeing if anyone notices. The clothing might not do all you want it to and some of the features might be for the look and not the practicality of it, but you have it and that’s what counts.

How should we decide?

This leads me to how should we decide and once we take out all the hype and the must have features and the latest and greatest, then how do we decide.

Again I tend to go back to the advice all those years ago: –

Look at what you want to do
Look into the future as you see it now and list what you might want to do
Budget and look at alternatives
Buy once you have looked at reviews and advice from people with the knowledge
The latest and greatest isn’t always the best
Tried and tested can be the very item you need

I have to admit to having a two-year-old phone model that I just bought last year. It has brilliant performance and does exactly what I want it to do. I bought it once the price had come down. My tablet is also around 2 years old again the same thing applied.

My desktop is older and I have upgraded elements like Ram, monitors and graphics card. But it does exactly what I want and keeps my cost down. I also have to admit to being techie geek and love the latest and the greatest just to play with, but practically speaking my bank manager doesn’t. So I have to be realistic and that’s where it works for me.

What do you do and how do you change your tech and why do you change it?

Hands on with the Nexus 9 Tablet

Posted on November 3, 2015 by tamsons

Nexus 9 Review

Have now been using the Nexus 9 for a few weeks now and it was to replace my Nexus 7 2013 model.
First impressions is that it is obviously larger with the 8.9 inch screen. I got the 16 GB model the same Storage I used in the Nexus 7. No issues there. Speed seems OK and it upgraded itself within a day of getting it to Marshmallow the latest version of Android.

Here are the specs for the Nexus 9

Display 8.9inch screen

Resolution 2048 X 1536 pixels, 288 pixels per inch (PPI)

Storage 16GB

Processor 2.3 GHz

Ram 2 GB

Rear camera 8-megapixel, flash – yes

Front Camera 1.6 – megapixel

OS Marshmallow

Battery Capacity 6700mAh

Wi-Fi 802.11 a/b/g/n/ac

Weight 425g

So how does it compare with all my daily work tasks?

I use my Nexus every day for work tasks and handle all my social media feeds and emails. As well as typing up documents and accessing the cloud and Internet. I mean I REALLY use it from morning until night it is at my side and always on hand for all the various activities that I do throughout my working and leisure day.

The Nexus 7 handled all this and I never had an issue with performance and battery life. I do run a good number of apps and have multiple desktops. Which is why I find using a tablet computer so useful.
The Nexus 9 has handled all the work loading, but the main things that are different are: –

Battery life is less than good. It lasts less than a day, where my Nexus 7 lasted up to two days. The screen being larger seems to burn all the battery power. I have drained it down and recharged it to try and recondition the battery. It hasn’t helped. I find myself charging it during the day and every night. This is not so good and some online trawling of the net suggests that others are finding a similar thing. The upgrade to Marshmallow was supposed to help this but in fact I have noticed no improvement.
The screen sometimes also is sluggish and doesn’t respond. Not sure what is causing this.
It is larger to carry but the pay-out is the better display and larger screen to display data and show clients what I want them to see.
It also has no QI charging, which I got into with my Nexus 7. Place it on a pad and off it goes and charges up, no fiddling with connectors anymore. Then they drop it. No fast charge either. Which I did not have with my Nexus 7 but hoped it might be a standard for Nexus devices. But seemingly not with HTC as they produced the Nexus 9 and my Nexus 7 was ASUS. Come on Google get it together.

I am going to continue using it and see how things go. If a cure or fix comes out for the battery life this would be great. So Google if you are reading this what you are up to and what can be done? Get in contact.

What about you guys?

How do you go mobile as they say and is the move to Phablet phones taking away the market for tablet computers? The sales statistics suggest that the sales of tablets has dropped due to phones becoming larger and I have met a few associates who have gotten rid of their tablet computers as their phones are large enough for them to do all they want to do.

What do you use and how is it performing?

Comment below and let us know.

Are you a trail blazer?

Posted on October 9, 2015 by tamsons

White noise

Information overload

With all the feeds we get each day, whether they be Tweets or Facebook or email or news reports or telephone calls or even, yes, even a face to face meeting. It has been occurring to me that there is a lot of interference and traffic out there. Noise if you like. A white noise that obscures sometimes some very useful and genuine comments and info.

Filtration

Do we have a good method of filtration going on or are we being guided by everything that comes our way. I liken it to a video I once saw of an ant colony and the researchers were studying their behaviour and determining how they travelled and how they made their way back to base.

Obviously, they must use sent trails and they lay them down and everyone else follows them as well. Hey presto a fool proof system to get about and never get lost. Being researchers off course they have to test their theories and after the ants had created their best laid plans and trails the researchers created a circle of scents and trails all around some ants to see how they coped and would they get past it. Basically they surrounded them, with too much information to process, or white noise if you like, and they could not get back to the well laid plan. They were too distracted and could not get outside the circle. They really needed a method of filtration to find that one trail and stay on it at all costs and against all other distractions.

Unsung heroes

I know in amongst everything that bombards me every day there are unsung heroes who have gems of wisdom to help me on my way and keep me focussed and yes I do get a bit overloaded and distracted, but I do try and say to myself, be yourself, do not try and be anyone else. Because someone finds a certain feed or path the way to go that is maybe not for you and you need to focus and keep going on the scent trail that you have visualised an laid down.

So do we curb our appetite for more info?

So what are the solutions and how do we cope? Do we simply switch off a lot of the noise and, I know a lot of contacts who have done this and are off various platforms and are in their case thankful for it. Bur remember that is maybe not the best approach for you.

Can we apply a filter to things then and just cherry pick what we see and what we interact with?

Well, yes off course you can, but there is always the fear that you filter out and disconnect from some info and miss a great nugget of gold and a gem that would benefit your business and your life. But hey, that is always the case, sometimes it is about being in the right place at the right time. Don’t let anyone tell you anything else.

Conclusion

I have to admit and say that it is an every changing medium for me and do encourage business owners to use the social media platforms and get out there. Join groups and contribute to what people and business are saying. I am, always changing what I look at and I am rather pleased with myself in the fact that I am now not getting as worked up about some of the feeds. No longer thinking every post is a nugget of gold but applying my filters, where do I want to be and how am I getting there, who can help and what can I do to contribute. I seem to be surviving OK.

How do you cope with all the info and what are your measures of filtration? Would be good to see some comments here. I hope to learn a lot.

The operating system with no faults can throw the first stone.

Posted on September 8, 2015 by tamsons

It has come to my attention over a longish period now, as I get fed feeds from Hacker awareness sites and technology sites about weaknesses in Operating Systems and the fact they are being attacked by hackers and general no-gooders. The sites also feed me with, If only statements. If only the Operating system did this better and If only they didn’t do this.

Can perfection be achieved?

I think the problem is Operating systems by their very nature are developing all the time and when a corporation says we are launching our new version of an Operating System what they are not telling you is that they are already developing the next one in the background as the one they are about to launch is out of date. That’s because technology and we way we use it is changing so fast even they can’t keep up. Not only that we have greater expectations of what we want it to do and each rival vendor is trying to outdo the next one without infringing copyright laws. And there the problem arises as the developments are all copyrighted and each company is suing another company for infringement and also working with them at the same time to develop where they go from here.

Chaos you may think and I think you would be right.

So perfection is very subjective, as perfection to one person is so much different for another person and because the operating systems are always emerging and developing they will never ever tick all the boxes. This used to be the case with hardware and I would tell people, when you buy a computer it will be out of date before it is out the box. This is still the case most of the time. But Operating systems are now the drivers for what we want and how we want to use technology.

Operating Systems have the upper hand

Operating systems now have the upper hand, especially in mobile, with maybe Apple still holding its loyal users to their hardware and OS. Everyone else wants a nice user experience and not a flaky one that causes them to waste time and effort performing a simple task. So Android and Apple OS have taken the market, with Windows Phones really trying last ditch efforts to catch a percentage.

Apple’s software keeps evolving and people are constantly upgrading their devices with various levels of success and Android is much the same with the phone hardware vendor playing more of a part as they are allowed to add functionality to the Android system to give you special features if you buy their phones or tablets. This is called skinning and it varies. Sometimes not much is added and everything works well, and at other times, the Android system has changed so much the phone runs slower and looks different from other Android Devices. You may hear this referred to as bloatware.

Google are still commissioning manufacturers to make a range of what are known as Nexus devices that have hardware but can only have the raw Android install with no additional skinning or tampering with. These at present are my favourite, but have unrealistically gone up in price over their last few incarnations, so we will see.

So moan if you like

So basically we like to moan and make a fuss about this not happening and for goodness sake why can’t this be better. Just remember that the operating systems we use today are so much advanced than we used to use and they are in a constant state of flux all the time. They are never stable and are out of date almost before they are launched. They will get even better, smarter and then we will complain that it is boring and it does it all for us.

Go on shout at an operating system today, you know you want to….

Big Brother is watching you and has been for a while

Posted on August 17, 2015 by tamsons

Big Brother is watching you

“‘Who controls the past’, ran the Party slogan, ‘controls the future: who controls the present controls the past.'” Part 1, Chapter 3, pg. 37

The above is all inspired by someone the other day putting up a quote about the fact they had read 1984 and couldn’t believe how bad things were back then. Which made me laugh.

George Orwell’s 1984 was a book I read at high school for my higher in English prep. I was into science fiction and that genre and this sort off ticked some of those boxes. Obviously, it was about the state watching everything that the populate did and the perceived freedom people had was really not freedom at all. Orwell based it on the communist state in 1948 and his publisher’s enforced that he change the title to 1984 to make it more sellable and not offend the communist state of Russia.

History lesson over now, I came across a comic photo of Cortana, Microsoft’s office help in Windows 10, based on their game character from their Halo franchise. She will listen to you and answer questions to help. Similar to the OK Google in Android Google NOW.

But what are these helps really doing?

In the comic photo I saw that someone was happy that Cortana was there and they could chat, until eventually they had to switch Cortana off as she was so intrusive the person’s privacy ceased to exist.

My title is that Big Brother, the state in Orwell’s book that spied on everyone, has been watching us for a long time is in fact very true. Since the Internet has been around we have been spied on and catalogued in our preferences and histories and then email allowed us to be spied on. Particularly when it went online and became web based. Our shopping habits are spied on by supermarkets and stores, again with loyalty cards, as we scan, they record. We get vouchers emailed and sent through the post that give us money of the things we buy each week and use. Isn’t it amazing how do they know?

Should we be worried and concerned?

I meet a lot of different people in my IT travels from training to techie talks with geeks like myself. They range from the extremists who are so paranoid that they don’t use a lot of the available tech and systems that are around just now, to the laid back who use everything and deal with the aftermath.

I must admit to being nearer the second type of person with some criteria on what I would and would not do. I do love the latest tech and am slightly addicted to where it is taking us.

I would suggest to you that you are kept on record on the World Wide Web at a host of locations from government bodies who use your ID and unique NI number to shops and web page stored info. (Cookies and their friends). So worrying would be a fruitless activity and probably not get you any real benefit. Paranoia is the other extreme I find and people go to amazing lengths to avoid their real data and identity getting out there. It will get out there and to be honest it already is out there, is the amazing and correct answer to that.

Precautions

Of course I am not saying forget everything and lay abandon to any security and common sense, now that would be absurd, and I do meet that category of person as well.

We really need to use the latter, common sense and be aware of what we are doing.

Not clicking on everything that pops up.
Not filling in every form of filed that is asked of us by companies.
Unticking boxes that want to store our info and sent us data all the time.
Have all updates on and installed.
Make sure we have the latest and up to date Anti-Virus and spyware/Malware kit on our machines.
AND above all use common sense.

What are your thoughts on this and what do you do? Are you paranoid or very open?

Great to hear your comments.

Andoid Wear Brief Update.

Posted on July 27, 2015 by tamsons

Thought I would update my Android Wear post and let you know some of my experiences…

Watch and screen Protection

Well, I wore the watch for w few weeks before my son suggested that we get screen protectors for the glass. He had sourced a tempered glass stick on protector that did protection to level 7. Which meant it was shatter and scratch proof. Sounded like a great idea.

They arrived and my son fitted it to his watch and then to my watch. I used it and all went well. Time for holidays came and I was loading the cases into the boot of the car and the watch clunked of a case or the edge of the boot and I glanced down to see grinded edge on the glass protector.

This happened and few more times as I went about everyday actions and the bottom edge of the protector had small cracks heading upwards. During my holiday I managed another grinded edge of the protector making the look of the watch face not very appealing.

My son had not managed anything and his was still perfect. He said it was because I wear my watch on my right wrist and that is the hand I do everything with. Hence I abuse it. He may well be right. I tended to think that the glass protector was just sticking up enough to be vulnerable to being caught.

I eventually gave up and ordered a stick on flexible cover for the screen with high scratch rating. I prized the glass one off and you can see in the picture how I liked that.

Screen Protector?

It cracked from the small hairline cracks up through the glass. So my experience would be to avoid these particular protectors and stick with the flexible ones, which I have had on for week now and no problems reported even though I have bumped the watch a few times. You can see the small ginded edges at the top left and side of the screen.

Watch usage

On another probably more interesting note. The watch has been performing well and I have found it beneficial to have an instant pop up of the emails and posts coming up on my watch so I can glance and decide if I action them now on my phone or leave them until a more convenient time.

My son also informed me about a wonderful app that in Scotland is very useful. It is called Rain Alarm Pro. It scans various weather and rain pattern feeds at set intervals and lets you know if you are about to be hit with a downpour. I have used this a few times recently as it installs onto the watch as well and shows me the likelihood of you getting soaking wet. It has enabled me to take cover and watch as others run for shelter.

Battery has been OK, really depending on how many notifications I get to the watch and how I interact with them. I charge it every night by default anyway.

First usage summary

So my first summary would be to say that it is still a bit of a novelty and I am not sure how useful this will be, but as Apps develop and they become more interactive it may well make life easier. The benefit I am finding just now is the fact that I do not need to delve into my pocket every time my phone makes a bleep, as my watch shows me the gist of it.

Watch this space for more, no pun intended….or was there?

Android Where? Or should I say Android Wear.

Posted on June 29, 2015 by tamsons

Android Wear

Yes, I have succumbed to the phenomenon that is Android wear and a testing a LG G Watch with my Nexus 5 phone to see what it can do and if it is really a great benefit to me in what I do.

I run a business and use mobile a lot as I am generally out and about and not tied to a desk as much as I used to be. This is a good thing and I like it, I use my Nexus Tablet and my Nexus phone to juggle all the information that is generally thrown at me every minute of every day. Up to this point the combination of my tablet, Phone and desktop have sufficed in keeping me mostly on top of the information overload.

Being a techie and as some would say a Geek I have also been aware of new developments and the hype around Android Wear, (and the Apple watch, bank loan wear).

So Father’s day came and I asked my sons to give me some money and I would add the rest and treat myself to not the top end but the lower end of the wear market as I am still uncertain how this will make my life better.

First Impressions

I have been using the watch now for around two weeks and here are my first impressions.

Ease of setting up was good and it immediately updated itself as the previous wear software had been getting bad press. The new software has changed the watch interface and usage considerably.
It connects to some of the popular Google Apps immediately and gives some interesting interactions through the watch face. Other apps are downloadable and there are a multitude of watch faces that can be installed to change the look and interaction with the watch.

The watch arrived with the watch itself, strap attached and a charging USB cable and cradle.

When placed on charge it automatically switches on and starts the charge. I have found that over the time I have been using it the battery charge survives depending on how much interaction you have with the watch, early on not long as I was using it a lot in setting up etc.

Connectivity was excellent and it connected to my Nexus 5 with ease and has interacted no problem. All though through Bluetooth and my other fear was the phone battery not lasting. At the start this may have been an issue as I was playing with the watch and downloading and changing settings etc.

But generally it has not drained the battery as much as I suspected it might. So that’s a good thing.

I have tended to place the watch on the charging cradle overnight and not worry about it during the day. It charges using pins on the rear of the watch body. I have cycled through some watch faces to get the one I use the most as well as playing with the LCARS one being a huge TNG fan.

Apps that have impressed

The usage of it I suppose is the question and I am still evaluating the benefits. However when an email pops in and I glance at my watch to see the heading and gist of it, I can take action quickly or just swipe it off to tackle it later. So I am finding that quite useful, not having to rake my tablet or phone out of my pocket every time it buzzes. Weather on the phone face and Google NOW journey times are useful at a glance.

My scary moment was the first time I used my phone for Google Navigation recently with the watch and it pinged the route navigation to the watch face. This caused me to giggle glance at the watch and loose concentration on the road. So good or bad thing I am unsure at this time with that one. I am sure you can disable it and I haven’t as yet.

Early days

So it is early days and I am sure I will find more intriguing benefits of having this Android wear device, I haven’t as yet answered a call from it in private or public. Looking like Dick Tracey I suppose. I suppose the answer to the title is Andoid everywhere.

I may post another update soon, but is anyone using these wear devices to great effect?

If so what are you using and what are you doing with it?

It would be great to hear from you.

I want to stand on a platform with regard to this matter.

Posted on April 13, 2015 by tamsons

Choosing a platform

During the time of election fever and the stance of many politicians and the media flooding our households, Internet and newspapers with all the spin and comments of election contenders, it occurred to me that many of them are launching the election campaigns on a platform of one thing or the other. If it isn’t the NHS it is migration and immigrants.

It got me a thinking

It started me thinking of what is the platform I stand on with regard to my business and how it operates and runs and then to take it into the techie world, what Social Media and Internet platforms do I use to get the message flooding to my customers and potential customers worldwide.

Platforms there are so many

It is the case that there are so many platforms, as with the election there are so many stand points that people take and you don’t know at times which one to believe, so we base our beliefs and decisions on past experience and their record if they have done the job before. When I set my company up I knew I did it out of passion. I wanted a company that had a drive and passion for what it did and did it well and honestly. So that was my initial platform if you like, I then structured the offering my company had around this. My testimonials from clients were my gauge as to whether I was achieving this each and every time. Then learning and tweaking happens. No one is perfect and it is the driving force behind our actions that should be considered.

So honesty, integrity and doing the best job as promised was my platforms and I hope I have achieved them as often as possible.

The other thing I did as an organisation was start to business network, before I even setup as a company I attended some networking groups to find out what business was saying about the climate and how they were getting on. I wasn’t setting up blind as they say. This paid off and I have continued to business network to this day. It is a great place to bounce ideas around, meet great people and pick up so much information and ideas.

What about online platforms?

With regard to online platforms, I have always been as you can imagine, the company is called IT Turning Point, very aware of what technology is doing and where it is taking us. The Internet has been with us for years and introduced so many changes in the way organisations and customers operate that it has dragged some organisations into the 21^st century screaming and kicking.

The key of course is to decide your best and most appropriate route to market and then target the majority of your efforts there. This of course sometimes takes more than one attempt to get it right and is what I like to call a toe in the water scenario. We try and see if it works and tweak and try again until we hit the sweet spot. I decided early on to have a website and had it up and getting found before the official company launch, so when I launched people had a shop window to visit.

This of course was mentioned on all emails and literature to drive traffic in that direction. The site was optimised at the time for the search engines and we were off.

Social media was my next area of consideration and what should I do here and which platform would be best for me to use. I did the following and it has worked for me over the years.

My company was primarily B2B so LinkedIn to me was essential and getting my profile up to 100% as it was at the time and then making good honest connections with potential customers, existing customers and other companies and contractors that might be useful for me to touch base with and bounce ideas around. A company LinkedIn page was setup as well as my profile and maintaining it and promoting it became a goal.

For more awareness of brand name and getting me more widely known quicker I also thought that Facebook would be a great place to have a business page. So off I went on my next platform and got that page up and running and started to gain likes and awareness.

Remember, I am always aware of where technology is trying to take us and I launched a Twitter account at the same time to take advantage of the profile raising for my brand name.

In the corner of my eye I was always reading techie articles about search engine Optimisation and how you can get found online to make sure my efforts where not all in vain. This kept me informed that Google the main and most popular search engine was changing what it calls it’s algorithm that checks the Internet to find you and me and was placing more emphasis on Social Media activity and content. So this means and still does today that you need your website optimised, but you also need to be active in the realm of social media. You need to have link popularity, which means people are coming to your site from various locations and landing there and then leaving to go to other locations from your site.

Other social media platforms are out there, Google+, Kiltr, Pinterest and Instagram. It was now a case of deciding which platforms I felt I could benefit from and manage easily.

Again tools were there for the managing and these have helped immensely. Such as Hootesuit, highly recommended and there are others.

Email newsletters were the next thing I had always ran since setting up and had made a decision that a monthly newsletter would be the thing. So to this day we send out a monthly newsletter to a database of people who have signed up for it. Again there are laws about spamming people.

Have we reached our goal?

No, is the easy answer, we are always looking at tweaking and changing what we do and managing it differently and we do use other mediums to get the message out there, such as PR articles to business press, etc. We also run an online blog about technology amongst other things.

All these various platforms have meant that we have been able to vary our offering and develop it over the time the company has been running and as long as we keep to the company platforms of honesty, integrity and doing the best job as promised then we will keep it up.

I hope this helps, let me know your thoughts on the whole area of platforms, online or offline.

IT Tech Point

Ian Thomson Tech Blog

Category Archives: Technology